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river road branding

Created a proposal for a certain design system for any already existing or made up brand and then execute that style to rebrand said brand.

DISCLAIMER: THIS WAS NOT DONE IN COLLABORATION WITH THE COMPANY RIVER ROAD COFFEEHOUSE IT IS A SCHOOL PROJECT AND NOT FOR PROFESSIONAL USE OR CLAIMS TO BE THE REAL BRANDING OF RIVER ROAD COFFEEHOUSE.

Moodboard:

material execution:

Material 1: Brand Identity

Inspiration/Moodboard:

Sketches:

Material 2: Web Design:

Inspiration/Moodboard:

Sketches:

Material 3: Product Design:

Inspiration/Moodboard:

Sketches:

Material 4: Social Media:

Inspiration/Moodboard:

Digital Sketches:

Final designs:

During a portfolio class this was one of many projects that was refined and redesigned.