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comfortcarry™

During my internship in 2019 with Worthington Industries I was asked to help with designing a logo for a new product they were coming out with.

A sector of Worthington Industries focuses on industrial tanks and were trying to solve the problem of a more comfortable way to carry the tanks when loading them on trunks or picking them up from stores. Thus ComfortCarry™ was born.

Comfort-Carry_Handle_0012_cropped.jpg

Moodboards:

Branding Moodboard

Branding Moodboard

Product Moodboard

Product Moodboard

SKETCHES:

cp_4.jpg
cp_3.jpg
cp_7.jpg
cp_6.jpg
cp_5.jpg
ComfortCarry_LogoExploration_1.17.19-02.jpg
ComfortCarry_LogoExploration_1.17.19-03.jpg
ComfortCarry_LogoExploration_1.17.19-04.jpg

moodboard PHASE TWO:

c-letter-logo-design-corporate-450w-717168763.jpg
c-letter-logo-template-450w-538586380.jpg
c-vitamin-orange-logo-symbol-450w-793896634.jpg

SKETCHES PHASE TWO:

cp_8.jpg
cp_9.jpg
cp_10.jpg
cp_13.jpg
cp_12.jpg
cp_14.jpg
ComfortCarry_LogoExploration_1.17.19-05-05.jpg
ComfortCarry_LogoExploration_1.17.19-06-06.jpg
ComfortCarry_LogoExploration_1.17.19-07.jpg
ComfortCarry_LogoExploration_1.17.19-11.jpg
ComfortCarry_LogoExploration_1.17.19-08.jpg
ComfortCarry_LogoExploration_1.17.19-12.jpg
ComfortCarry_LogoExploration_1.17.19-10.jpg
ComfortCarry_LogoExploration_1.17.19-09.jpg

Final Designs:

ComfortCarry_LogoExploration_1.17.19-14.jpg

This was the final idea I presented to them that we then decided on and all that was left was getting it approved. Due to time constraints Worthington decided to go with an outside source to complete the logo for this product as seen below:

ComfortCarry_Logo_1C_Black_vFIN.jpg
Comfort-Carry_Handle_0012_cropped-1.png

final thoughts:

Although my designs weren’t chosen or used this was still a great experience to get to go through the steps of creating an actual logo for a real product. I learned a lot from these and it helped me to experience working with a team of designers as well!